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Our Story

"Making connections that move the world forward."

Soshaul was started by two award-winning university business professors with the goal of providing real-world learning opportunities where people - much like yourself - can comfortably and successfully learn what it takes to meet the needs of business.


Soshaul aims at doing its part in closing the knowledge and skills gap in industry and driving up the odds of individual success in business.


Soshaul has two main areas of focus: 1) new business/new company startup acceleration and 2) workforce development through individual training and education opportunities.

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Dr. sean Goffnett

Executive Consultant

Dr. Goffnett has over two decades of industry experience with roles in logistics, engineering, entrepreneurship, and education. He’s passionate about helping individuals, including new trucking business owners, logistics students, and 3PL professionals, who are just starting out. He’s helped several new trucking businesses keep their wheels turning in recent years. He’s worked with long-standing logistics companies including UPS and Ryder. He’s worked with a fair share of freight brokers such as TQL and FWF.


Dr. Goffnett has firsthand experience in obtaining a CDL, an operating authority, both a DOT# and MC#, cargo and liability insurance, a surety bond, BOC-3, and more. He knows logistics. He knows marketing. He knows business! Dr. Goffnett leverages his experience as he applies best practices to facilitate exceptional outcomes for people. His efforts, particularly through his writing, coaching, and teaching, focus on supporting individual growth and development of motivated learners who wish to become successful business professionals. His mission has always been about making connections that move the world forward, one person and one small business at a time.

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James Taelman, MBA

Executive Consultant

Jim Taelman brings over 15 years of experience in logistics pricing, network design, carrier relations, logistics engineering and analytics. Jim applies his skill-sets to curate the best possible solutions for our customers and partner carriers.

Our Purpose

Soshaul Logistics is a social enterprise. We’re an organization that exists for a social purpose and we’re not profit-orientated. As a social enterprise, we focus on basic unmet needs, like education, and address social challenges through a market-driven approach. Logistics is our foundation, but our focus is on education and workforce development.

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Here is an abbreviated list of agencies and initiatives that our consultants and staff and a number of our connections are passionate about. 

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